Why UniFi exists
Money is a trust, not just a total.
Most money apps optimize for one number going up. UniFi is built around a different order — give first, get out of debt, build margin, then build something that lasts. Same clean, capable app you'd expect; a wiser set of priorities underneath.
Why we exist
What's been put in your hands.
We built UniFi because the tools we could find measured the wrong thing. They celebrated a rising balance and stayed quiet on everything that actually matters — whether you're giving, whether you're free of debt, whether there's margin when a hard month comes.
So we changed the order. Giving comes off the top. Debt has a finish line. Margin is a number you can see, not a hope. And what you build is framed as something to pass on, not a scoreboard. None of it is bolted on — it's in the defaults, the ordering, the math. The result is an app that's genuinely calm and genuinely useful: a clear view of every dollar, and the right next step always in front of you.
Plain by design
Give first. Get out of debt. Build something that lasts.
No guilt, no noise — just a clear view of every dollar, with giving and debt-freedom built into the defaults so the right next step is always in front of you.
Who's behind it
Built by an owner, not a boardroom.
Jonathan Cimadevilla
Founder & Owner
UniFi is founder-owned and founder-run. Jonathan built it for his own household first — a believer who wanted one honest place where giving came off the top, debt had a finish line, and every dollar had a job. Founder-led, with incentives aligned to yours — and no data business on the side. The person who builds UniFi is the person accountable to you.
Questions for the owner? Write to hello@uunifi.com — it lands with him.
What's coming
A portion of every dollar will go back to the local church.
We're building a partnership program that will share a meaningful portion of every subscription with local churches and ministries. When it launches, simply keeping your finances in order here will help fund the work of a church near you — your subscription, quietly doing good on its own.
The program is still being finalized, and we'll report on it plainly — so you can see exactly where it goes and what it adds up to.
Our promises
How we operate.
Your data is never sold
Never sold, never rented, never used to target ads. Just a simple subscription — you're the customer, not the product.
Built by a household
Built by people who needed it, for households like yours — not a data company chasing your attention.
Giving comes first
Giving is funded right into your budget — off the top, before bills. It's the first line, not the last.